A fictional
agency. A fictional
client. A real assignment.
Climate · comms · culture
The name references Lord Kelvin and the absolute scale of thermodynamic temperature — an understated thermal cue appropriate to a smart-thermostat client. The strapline positions the agency at the intersection of climate purpose, communications craft and cultural relevance.
Positioning: the carbon-literate creative agency for purpose-driven London brands. kelvin competes on credibility — independently verified carbon reporting via TRACE by isla — not on scale.
Vision: a London where every event leaves a measurable positive climate legacy.
Mission: to design ISO 20121:2024-aligned awareness experiences that convert climate concern into household-level action.
Smart for everyone.
BeSMART is a fictional smart-thermostat brand whose “Cool Down” print campaign frames climate action as a domestic, individual responsibility. The campaign visually pairs a tilting Earth with a thermostat dial set to 19°C.
BeSMART has commissioned kelvin to translate the static “Cool Down” creative into a live, multi-segment awareness experience — converting the campaign’s environmental promise into measurable behaviour-change outcomes: trial sign-ups, corporate pledges, toolkit downloads.
The product range covers radiator-mounted thermostats controlled by a mobile app, designed for installation without a boiler engineer — accessible to renters, students and homeowners alike.
Mid-October falls after Freshers’ Week — students have received their first energy bill of term, maximising relevance.
Avoids LCAW (June) and London Design Festival (September), runs in parallel with Frieze London at distant Regent’s Park.
Four weeks before COP31 in Antalya (9–20 Nov 2026), positioning within the run-up news cycle.
The UK heating season begins in mid-October as Ofgem’s Oct–Dec price cap takes effect.
1,000 BeSMART trial sign-ups · 50+ earned-media placements.
Equip 1,200 students with a Cool Down for Renters toolkit on energy literacy in shared accommodation.
250 corporate sustainability pledges · a TRACE-verified net-positive carbon outcome.